Here’s how they work.  Someone walks by a QR Code, or sees one printed on a company brochure. They take out their smartphone and snap a picture of the code. With the right software, they are then taken to the desired Web destination. There they access a video, a coupon, a survey or sweepstakes entry, plain text message, or a mobile site (mobi-site) with games, downloadable apps, or any other content appropriate to the campaign.

Add one to your Business cards. Add QR Codes to your business cards and marketing collateral. It’s intriguing. It starts a conversation, and with one snap, you’ve achieved marketing’s Holy Grail of getting your contact information into your target’s cellphone.

Add them to your Direct mail pieces. Add a QR Code to your postcard — so that people don’t have to be in front of a computer to access the information. Just grab your coffee, snap the code while you toss down a bagel, and watch the video on the way to work.